Music Video Focus Group: Primary Research

Music Video Focus Group

This is the recording of the focus group for primary resources we held to discuss if RnB music videos have a sexist view on women. The first video we looked at was Survivor by Destinys Child. The questions we asked were to see if this particular video empowered woman rather than demean them due it being a three piece female band. The group agreed that this video is more empowering than demeaning. The second video we looked at was Window Licker by Aphex Twin. The reason why we chose this video was because of the way it openly mocks the traditional RnB music video by putting a creepy mans face on the women's bodies. The group agreed that this video mocked RnB videos because by using the effect of a mans face on a woman's body it reinforces the fact that they only concentrate on the female body over anything else. The third video which got the most reaction from the focus group was the song Tip Drill by the artist Nelly. The title of the song is sexist in itself as the word Tip Drill means an ugly woman with a good body. The group was shocked at how sexist and demeaning the video was towards women. as expected the girl in the focus group had the biggest reaction in saying its discusting. The final video we looked at was Lap dance by the band N.E.R.D. This video was not as controversial as Tip Drill but the group discussed how women are treated as objects in the background who are there simply for the males visual pleasure.