Recently we watched a few different promotional videos. We
analysed them to see what the typical conventions for a good promotional video
are.
Some of the conventions are …
Interviews with either staff or customers (shows two sides
of the story)
Establishing shots of place or building
Purpose (Purpose of the Promotional video)
Montages of different footage
Diegetic/ Non Diegetic sounds
Voice over / narration
Names and roles shown through use of on screen graphics.
Framing in interviews is critical to show the building
/place behind or next to the person.
Gives you all the information you need in the video
Fitting music, etc If it is a “fun” video use light hearted
and feel good music.
Make sure it is aimed towards different age groups
Make sure it meets the audiences needs
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